The extended presentation of the video game has amassed 31.1 million views during its exclusive time-limited release, climbing the global charts.
The extended preview of Grand Theft Auto VI, exclusively streamed on Netflix for a limited time, has become one of the most-watched events on the platform. The 27-minute video, 'Grand Theft Auto VI: An Extended Look,' garnered 31.1 million views in its first few days, reaching the top spot in 87 out of the 93 countries monitored.
The experiment involved a six-hour exclusive window on Netflix before its release on Rockstar Games' traditional channels. After the exclusive period ended, the presentation also arrived on YouTube and the official website, but it continued to dominate Netflix's global English-language content rankings, surpassing highly popular films and series.
The Grand Theft Auto video game series, developed by Rockstar Games, is a cultural phenomenon that has long transcended the boundaries of the gaming medium. The latest installment, Grand Theft Auto VI, has been anticipated for years, with its first trailer surpassing 290 million views on YouTube. In November 2025, Rockstar Games announced a delay, finally setting the release date for November 19, 2026, for PlayStation 5 and Xbox Series X|S.
In recent months, attention surrounding the game has grown further, partly due to the online spread of leaked material. In this context, Rockstar Games decided to propose an innovative promotional format to Netflix: a 27-minute extended presentation, entirely composed of in-game footage captured from PlayStation 5, to be published as a temporary exclusive on the streaming platform. For Netflix, this represents an unprecedented category of content, while for Rockstar, it is a way to regain control of the narrative and reach a broader audience by treating the game as a mainstream entertainment product.
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