Meta launches Muse, the AI that makes phone calls and shops autonomously.

Meta has officially launched Muse, an artificial intelligence designed to perform practical tasks on behalf of the user, such as calling customer service or managing online purchases. Introduced in September, the system can autonomously navigate the Internet via a dedicated browser, access emails and calendars, and work in the background while the user does other things. During a demonstration, Muse called an insurance company, provided data, waited on hold for an operator, and alerted the journalist only when necessary.

However, the ambitious project raises privacy concerns, as it requires access to personal information and protected accounts to function. Additionally, Amazon has already blocked Muse's access to its site, believing that the use of automated tools violates its terms of service, while Shopify has initiated a collaboration with Meta. The company promises protections such as separate virtual machines and a supervision system called Sentinel.

Muse represents a significant evolution compared to traditional chatbots like ChatGPT or Gemini. While the latter primarily answer questions or generate content, Muse is designed to take concrete action in the digital world, performing tasks that would normally require human intervention. The core idea, promoted by Mark Zuckerberg, is to transform AI from a simple conversational partner into an autonomous personal assistant.

This ambition stems from Meta's desire to expand its role beyond social networks and virtual reality, entering the market for advanced digital assistants. The project fits into a broader technological trend toward autonomous AI agents, but it must address fundamental challenges: the security of personal data, acceptance by major online platforms (as demonstrated by the Amazon vs. Shopify case), and user trust in delegating sensitive tasks to software. Meta is attempting to respond with technical guarantees, also announcing a future technology called 'Muse Confidential VM' for enhanced protection.