Climate, 71% of Italians ready to change lifestyle for sustainability.

An Ipsos Doxa survey, conducted on a national sample ahead of the States General of the Green Economy (November 3-4 in Rimini), reveals that 71% of Italians are willing to change their lifestyle to be more sustainable. Climate change is perceived as a current reality by the majority of the population.

The research highlights that 60% of respondents (mostly women, under 25s, and over 55s) fear a further worsening of the climate crisis. To counter it, Italians indicate reducing fossil fuels and increasing renewable energy as a priority (38.45%), followed by energy savings and efficiency (35.27%). Among those ready for change, 45% call for greater commitment from policymakers.

Italian public attention to the climate crisis and environmental sustainability has grown over the years, fueled by increasingly frequent extreme weather events and international debate. The energy transition, meaning the shift from fossil fuels (such as oil and coal) to renewable sources (such as solar and wind), has become a central theme in political agendas and public discussions.

The survey was commissioned on the occasion of the 29th edition of Ecomondo, a trade fair dedicated to the green economy scheduled in Rimini from November 3rd to 6th, and the 15th edition of the States General of the Green Economy. These periodic events reflect the productive sector's desire to accelerate the path towards ecological transition, even though 64% of operators still consider this journey too slow. The research thus depicts a public opinion that, while showing 14% skeptics, is increasingly aware and ready for action, pushing for more decisive political choices.